Flip is the official employee app for EDEKA stores. The app is designed to offer all EDEKA retailers the opportunity to standardize and digitalize their internal communication. Different duty shifts, multiple stores and a high proportion of part-time employees present retailers with challenges in internal communication. "The app saves us time predominantly in basic coordination and information. In practice, we work multiple shifts, and we constantly have people on vacation. It is almost impossible to easily provide all employees with information and news" explains Benedikt Paul, Managing Director of EDEKA Paul.

EDEKA retailer Viktoria Habig clarifies: "Without Flip, it would not have been possible for us to inform all employees in time about the official curfews and the resulting changes in the opening hours of our stores. Via the newsfeed, a broad mass of people can be informed quickly and short-term news can reach every employee." For Sebastian Lachmund from EDEKA Vela, Flip has also become an integral part of internal communication: "With three clicks of the mouse, all my employees are always up to date.