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Flip - The employee app for EDEKA stores

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97 %

daily usage rate of the app

66 %

faster information penetration

15 %

higher employee satisfaction
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"For us, Flip solves the time-honored problem of 'Huh I didn't even notice that'. Sharing information has been greatly simplified and more efficient with the employee app. Flip simply knows what we EDEKANER need."

Viktoria Habig

Managing Director EDEKA Habig

Flip - The employee app for EDEKA stores

Flip is the official employee app for EDEKA stores. The app is designed to offer all EDEKA retailers the opportunity to standardize and digitalize their internal communication. Different duty shifts, multiple stores and a high proportion of part-time employees present retailers with challenges in internal communication. "The app saves us time predominantly in basic coordination and information. In practice, we work multiple shifts, and we constantly have people on vacation. It is almost impossible to easily provide all employees with information and news" explains Benedikt Paul, Managing Director of EDEKA Paul.

EDEKA retailer Viktoria Habig clarifies: "Without Flip, it would not have been possible for us to inform all employees in time about the official curfews and the resulting changes in the opening hours of our stores. Via the newsfeed, a broad mass of people can be informed quickly and short-term news can reach every employee." For Sebastian Lachmund from EDEKA Vela, Flip has also become an integral part of internal communication: "With three clicks of the mouse, all my employees are always up to date.

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Initial situation

  • No clear processes for passing on information

  • Notices in the break room with information & duty rosters

  • Employees on other shifts, on vacation or sick could not be reached


  • For us, Flip solves the time-honored problem of "Huh, I didn't even notice that." (Viktoria Habig, EDEKA Habig)

  • "With three mouse clicks, all my employees are always up to date." (Sebastian Lachmund, EDEKA Vela)

  • "We are well informed and thus feel important and noticed. Finally, I get to see everything and know what's going on." (Michaela Heuser, EDEKA Paul)


The EDEKA Group is a cooperatively organized group of companies and one of the leading food retailers in Germany. With its 3,700 independent merchants, more than 11,207 stores and around 381,000 employees, EDEKA is Germany's largest employer. Seven regional companies form the foundation of the EDEKA Group as members of the EDEKA network: Southwest, Southern Bavaria, Northern Bavaria-Saxony-Thuringia, Hessenring, Rhine-Ruhr, Minden-Hanover and North. The seven EDEKA wholesalers supply retailers with fresh produce and a comprehensive range of products backed up by professional quality management: from low-priced basic items to selected specialties.

Get started with Flip today:

The first step for a better communication with your employees.