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The complete toom knowledge for the pocket
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> 18,000
> 330
94%
"There is a huge transparency from the management to the different departments, into the logistics areas and down to the individual stores."
René Haßfeld
CEO
The complete toom knowledge for the pocket
For better networking and information sharing within the company, toom has introduced an employee app throughout Germany. The app is available to all 18,000 employees on mobile devices and optionally also on their desktops. Therefore, the staff can exchange information with each other professionally, personally, and digitally. Already now, it is easy to find topic-specific information, and in the medium term, it will be possible to handle various HR topics such as duty scheduling or time recording in the app. Before the app was introduced, there were no target group-specific communication channels and employees received information through many different channels.
Due to the company's growth, some information also no longer reached where it was needed. In different subject- or location-specific groups, the respective group members now only receive relevant information that they need in their everyday lives. In addition to the existing links to HR processes, other business process-related systems are to be integrated. In the medium term, the app will become the heart of the company's internal knowledge management.
Initial situation
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No feedback possibility from the market to the head office
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Use of private messengers
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Paper-based information processes
Results
Networking of the entire company
Cultural change in daily work
Knowledge transfer between markets
With more than 330 stores in its portfolio (toom Baumarkt, B1 Discount Baumarkt and Klee Gartenfachmarkt), 18,000 employees and a gross turnover of 2.7 billion euros, toom is one of the leading providers in the German DIY sector. The company is part of REWE Group, one of the leading trading, travel and tourism groups in Germany and Europe. In 2020, the company achieved a total external turnover of around 75 billion euros. Founded in 1927, REWE Group is present in 23 European countries with more than 380,000 employees. Since 2016, toom has held the "audit berufundfamilie" certificate. With the "audit berufundfamilie", an initiative of the non-profit Hertie Foundation, toom is taking a forward-looking approach as an employer and supports its employees in different phases of life and the associated challenges. The success of the toom DIY stores is based on a comprehensive concept that sets standards in the entire do-it-yourself sector. First and foremost, the range is tailored to the needs and skills of accomplished DIY enthusiasts and occasional do-it-yourselfers. In addition, toom combines the market-driven assortment around the topics of building, renovating and beautifying with extensive services.